A third step to develop a successful trade strategy involves an internal assessment, together with our customers, of their products/services, capabilities and previous experience in Mexico to determine their strengths, weaknesses, opportunities and threats, identify key characteristics of the end-user markets and assess the overall orientation of the marketing strategy. Based on the above, in conjunction with the result of the market analysis, a comprehensive business plan is developed for the effective and successful introduction of our customers’ products or services in the Mexican market. It can include one or more of the following actions:
